Unique, Experiential Learning Opportunity
Sports and entertainment marketing has matured into a multi-billion dollar industry, spawning an entire course of study at the collegiate level. As such, our industry is now at a crossroads, with the very real need for high school students to learn the fundamentals prior to their matriculation into university sports and entertainment marketing programs and, ultimately, their careers. SCC’s Sports Business Program provides a unique, experiential learning opportunity for high schools and their business education and marketing students to do just that. As an added benefit, the program also offers a means for schools to generate much-needed revenue in the process; I can’t think of any other academic programs that offer such a direct return-on-investment. I’d encourage all high schools that are serious about their sports and entertainment programs to adopt the Sports Business Program…and start filling their stands right away!