Competitive Edge
Category: Competitive Edge

LA Clippers announce Honey as new jersey sponsor

The LA Clippers’ partnership with Honey has reached new levels; the LA-based tech company is now the official jersey sponsor of the Clippers. For those who need a refresher, the Clippers previously engaged in a multi-year sponsorship in 2018 with the app Bumble as their jersey sponsor. Throughout that two

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Topgolf Live Coming To Iconic Stadiums Nationwide

Ever dreamed of hitting golf balls onto the field at your favorite stadium? Beginning in January, college and professional sports stadiums across the country will be transformed into Topgolf Live experiences where fans can do just that. “We are thrilled to announce another year of the Topgolf Live Stadium Tour

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Houston MLS Rebrands Amid Growth Spurt

Major League Soccer continues to grow its fan base, and individual clubs are flourishing as a result. The Houston Dynamo and Dash on Tuesday announced a significant shift in philosophy and vision as part of a new, cohesive brand identity. Click here to read the story from mediapost.com. Discussion Questions:

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College Football Playoff to Lose Millions

The College Football Playoff’s annual revenue distribution, typically in the $500 million range, could drop by 10% to 15% this season, according to executive director Bill Hancock. The final total, which won’t be finalized until March, will depend primarily on how many fans are allowed into college football’s most important bowls.

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