Competitive Edge - Sports & Entertainment Marketing News

‘The Mandalorian’ Reaps Bounty From Marketing Partners Prime For Home


With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos campaign rolled out this summer in grocery stores, despite the pic moving off its June theatrical release date a while ago.

Click here to read the story at

Discussion Questions:

  1. How has the pandemic impacted the release of movie-related toys and merchandise?
  2. Why would a studio release movie-related toys and merchandise if the films have not yet been in theaters (like Top Gun: Maverick or Minions: The Rise of Gru)?
  3. How do you think movies and shows released straight to streaming services impacts a studios ability to sell toys?
  4. Why do you think studios partner with brands when they release new movies and shows?
  5. Based on information from this story, what is one example of a marketing partner for The Mandalorian Season 2?
  6. According to this news story, why aren’t there very many marketing partners for the second season of The Mandalorian Season 2?
  7. In your opinion, should Disney have partnered with more brands? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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