Competitive Edge
Category: Lesson 6.1 – Branding

Stephen Curry Nearing $1B Deal With Under Armour

Stephen Curry is a business mogul.  From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com. Click here to read the story at si.com. Discussion Questions: What is a brand? Are athletes like Steph Curry a brand? What is a business mogul? What

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Serena’s brand will stay strong post-retirement

The end of Serena Williams’ glittering tennis career will have little to no impact on the American’s brand value and her earnings from endorsements could even surge post-retirement, industry experts told Reuters. Click here to read the story at reuters.com. Discussion Questions: What is a brand? Is Serena Williams a

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Disney is exploring a ‘Disney Prime’ membership program

Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. Click here to read the story at theverge.com. Discussion

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Sneaker supremacy: Nike and Adidas battle for brand love

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market. Click here to read the story at

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Aqua’s ‘Barbie Girl’ won’t be in the Barbie movie

While Warner Bros.’ and Mattel Films’ upcoming Barbie movie is sure to have some level of self-awareness about its main character’s status as a real-world cultural icon, Mattel is taking a firm stance against featuring the iconic doll’s very unofficial anthem that basically everyone knows by heart. Click here to read the story at

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