Competitive Edge
Category: Competitive Edge

NBA and Google gamify playoffs with virtual app experience

The NBA and Google Pixel on April 18 announced a virtual space in the NBA App with activities tied to real playoff games, according to details emailed to Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is fan engagement? What is gamification? Why do you think so

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StatusPro unveils NFL Pro Era as licensed VR game

StatusPro announced that its NFL Pro Era will debut this fall on virtual reality headsets as the first officially licensed NFL VR title. Miami-based StatusPro is a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences. Click here to read the story at venturebeat.com.

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BodyArmor Animates Top Athletes in ‘Edge vs. Everybody’

BodyArmor animates a quartet of star athletes to hype its caffeinated Edge sports drink in the brand’s first-ever national TV spot breaking during the NBA playoffs. Click here to read the story at musebycl.io. Discussion Questions: What is positioning? What message is BodyArmor communicating to consumers with this campaign? What

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NBA Unveils Revamped Finals Logo with Nod to Past Design

The NBA’s 75th anniversary season has come with numerous celebrations of the league’s rich history. The latest way in which the NBA has chosen to harken back to its past is with a revamped Finals logo.  Click here to read the story at si.com. Discussion Questions: What is promotion? Why

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MLB uniforms will have advertising beginning in the 2023 season

Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment

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Baseball star Ohtani becoming a global brand icon

Two-way star Shohei Ohtani received countless accolades during his incredible 2021 season that saw him win the American League MVP Award unanimously, get awarded the Commissioner’s Historic Achievement Award and become the first player to be elected an All-Star as both a pitcher and a position player. Click here to

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Let’s get weird: MiLB promos to look forward to in ’22

What are Minor League Baseball promotions? Within the confines of this article, they have nothing to do with a player’s advancement from one level of play to the next. Rather, they are the smorgasbord of theme nights, giveaways and celebrity guests that provide fans with a little extra enticement to

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USFL begins first season: 5 new innovations you have to see

The United States Football League’s first season is kicking off and fans can expect some new innovative technologies to enhance the experience of watching the game on television. Click here to read the story at foxnews.com. Discussion Questions: What is a product? Is the USFL a product? What is innovation? Why

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