Competitive Edge - Sports & Entertainment Marketing News

Let’s get weird: MiLB promos to look forward to in ’22


What are Minor League Baseball promotions? Within the confines of this article, they have nothing to do with a player’s advancement from one level of play to the next. Rather, they are the smorgasbord of theme nights, giveaways and celebrity guests that provide fans with a little extra enticement to get to the ballpark. They can be a lot to keep track of, and a lot to make sense of. We here at are here to help.

Click here to read the story at

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Why is promotion important to minor league baseball teams?
  4. What are ticket sales?
  5. Why are ticket sales important to MiLB teams?
  6. What are some different strategies for boosting ticket sales?
  7. What are theme nights?
  8. What is your favorite promotion from those described in this news story? Why?
  9. If you were responsible for marketing a minor league baseball team in your area, what type of promotions would you offer? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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