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11.2 – Public Relations & Publicity

11.1 - Functions of Communications

Cleveland Guardians’ launch starts with store sign crashing to sidewalk

A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How Read more…

By Chris Lindauer, 3 years11/21/2021 ago
11.1 - Functions of Communications

NWSL turmoil: League calls off weekend games, commissioner Lisa Baird resigns

The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday. Click here to read the story at cbssports.com. Discussion Questions: What is publicity? How do you Read more…

By Chris Lindauer, 4 years10/09/2021 ago
11.1 - Functions of Communications

How the Seattle Kraken Built a Brand Before Their First Game

The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports Read more…

By Chris Lindauer, 4 years09/15/2021 ago
11.1 - Publicity

‘Shang-Chi’: The 6 Biggest Reasons Marvel Made Box Office History

As of this posting, Marvel and Disney’s Shang-Chi and the Legend of the Ten Rings (review) has logged a $71 million Fri-Sun/$83.5 million Fri-Mon holiday debut. That’s obviously the biggest Labor Day weekend launch ever. Click here to read the story at forbes.com. Discussion Questions: What is publicity? How does Read more…

By Chris Lindauer, 4 years09/12/2021 ago

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