Competitive Edge - Sports & Entertainment Marketing News

‘Shang-Chi’: The 6 Biggest Reasons Marvel Made Box Office History


As of this posting, Marvel and Disney’s Shang-Chi and the Legend of the Ten Rings (review) has logged a $71 million Fri-Sun/$83.5 million Fri-Mon holiday debut. That’s obviously the biggest Labor Day weekend launch ever.

Click here to read the story at

Discussion Questions:

  1. What is publicity?
  2. How does publicity impact movie ticket sales?
  3. What is “buzz” as it relates to the release of a new movie?
  4. How do movie studios generate buzz for new films?
  5. How would you describe the buzz surrounding Shang-Chi?
  6. Did you see the movie? What factors influenced your decision to see (or not see) the film?
  7. What is fandom?
  8. What does it mean to have a strong brand? Do you think Marvel is a strong brand? Why or why not?
  9. What is brand awareness?
  10. How do you think fandom and brand strength and brand awareness helped fuel the box office success of Shang-Chi?
  11. According to this news story, what other factors influenced the box office success of Shang-Chi?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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