Competitive Edge - Sports & Entertainment Marketing News

NWSL turmoil: League calls off weekend games, commissioner Lisa Baird resigns


The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday.

Click here to read the story at

Discussion Questions:

  1. What is publicity?
  2. How do you think the negative publicity from the recent NWSL controversy might impact the league?
  3. What is crisis management?
  4. What role might a PR or communications professional have in helping an organization to navigate crises such as this one?
  5. Based on information from this story, how is the NWSL responding to the current crisis?
  6. What is a press release?
  7. What is a press conference?
  8. How might press releases and press conferences to help the league to navigate the current crisis?
  9. What is leadership?
  10. Why do you think leadership becomes even more important to the NWSL as they try to get the league back on track? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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