As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and Read more…
In the original Space Jam, Michael Jordan and the Looney Tunes play basketball against a bunch of aliens to avoid the unthinkable fate of becoming attractions in an intergalactic theme park, forced to perform toothless versions of themselves for the amusement of paying customers. Jordan and the Tunes win that Read more…
If Brian Kelly has his way, boxing fans might be tempted to go out and buy some tacos or window shop electric cars in between rounds of the next televised title fight. As the new chief revenue officer of Top Rank, one of the world’s largest boxing promoters, Kelly is Read more…
World No. 1 Novak Djokovic is one of the ATP players starring in its new marketing campaign. “This is tennis.” That’s the new slogan of the men’s ATP tennis tour, which launched Wednesday. Click here to read the story at forbes.com. Discussion Questions: What is the difference between the marketing Read more…
Will teams take the field? And which ones? Uncertainty reigns for brands that have bet big on NCAA football. Empty stadiums. Athletes confined to “bubbles.” Truncated schedules. Sports marketers are adjusting to a new COVID-19 reality since the games have returned, and the cancellation of some conferences’ college football seasons Read more…