Competitive Edge
Category: Lesson 2.2 – Marketing in Sports & Entertainment

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

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MSG Sphere will dazzle — but it’s not a sports arena

It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in

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England’s crypto club takes plunge into the unknown

So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title. Nothing especially new there, right? Click here to read the story at apnews.com. Discussion Questions: What is fandom? How do you think the concept of fandom might influence a group

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Fox Nation Bets on Daytona 500 for Subscriber Push

Fox Nation, the streaming service owned by Fox News, is betting on NASCAR to boost its streaming fortunes (and its subscriber base). The streaming service is sponsoring the car of Spire Motorsports and its Number 77 Chevrolet Camaro ZL1, which will feature a Fox Nation graphics package as it circles the track at

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New Film Studio Will Be Built in Space by 2024

Space Entertainment Enterprise (S.E.E), the company co-producing Tom Cruise’s upcoming space movie, plan to launch a sports arena and production studio in zero gravity. Click here to read the story at variety.com. Discussion Questions: Why would a company want to build a film studio in space? What is publicity? How might the

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Walmart Uses Football for New Marketing Push With Drones

Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.” These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri. Click here to read

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How Brands are Using Twitch for Sports Marketing

As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and

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