Competitive Edge
Category: Lesson 2.2 – Marketing in Sports & Entertainment

Best World Cup Marketing Campaigns

In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example

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At MTV’s Video Music Awards, Advertisers Work to Strike Right Chord

When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves. Click here to read the story at variety.com. Discussion Questions: What is the difference between the marketing of sports and

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Gaaaap! Latest rivalry in college football pits Aflac Duck against new nemesis, Gap Goat, representing the gap between what health insurance covers and what Americans are able to pay

Aflac, a leading provider of supplemental health insurance in the U.S., is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills.  Click here to read the story at finance.yahoo.com. Discussion Questions: What is the difference

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NFL Joins NBA Top Shot Maker to Test Digital Collectibles Demand

NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and

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The Time Is Now for Brands to Go All In on Women’s Soccer

In all the time we have been covering the rise of the game we love—football—in the nation we love—America—by far the most thrilling storyline we have witnessed is the explosive growth of women’s football over the last decade.  Click here to read the story at sports.yahoo.com. Discussion Questions: What is

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Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

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MSG Sphere will dazzle — but it’s not a sports arena

It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in

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England’s crypto club takes plunge into the unknown

So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title. Nothing especially new there, right? Click here to read the story at apnews.com. Discussion Questions: What is fandom? How do you think the concept of fandom might influence a group

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