Competitive Edge
Category: Lesson 2.2 – Marketing in Sports & Entertainment

How the NHL’s first Winter Classic overcame many hurdles

Sidney Crosby still remembers walking through the tunnel at Ralph Wilson Stadium over 15 years ago, experiencing what Buffalo Bills players experienced every home game. He still remembers the snow floating down on the temporary rink constructed on the field, where the Pittsburgh Penguins defeated the Buffalo Sabres on New

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How Jaguars’ ‘Duuuval’ rally chant captured Jacksonville

D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing. The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either. Click here to

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Warner Bros. Announces New ‘Wonka’ Merch

Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6  and in North America Dec. 15. Click here to read the story at licenseglobal.com. Discussion Questions:

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The business of Dolly Parton

Country music legend Dolly Parton dropped her first rock album today, featuring nine original songs, 21 covers, and collabs with Paul McCartney, Lizzo, Joan Jett, and others. Click here to read the story at thehustle.co. Discussion Questions:

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