QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. Click here to read the story at variety.com. Discussion Questions:
Boombox. Cardboard. Tracksuits. This kind of 80s imagery is still associated with breakdance today, four decades later. Admittedly, tracksuits are still around, but the art form and culture have evolved significantly, so the world has plenty of catching up to do. Click here to read the story at forbes.com. Discussion Read more…
College basketball fans across the U.S. are gearing up for the most exciting time of year – March Madness. College basketball is a big deal in the U.S., and depending on where you live, it may have even more appeal than the professional level. Each city has its own unique Read more…
* Teacher Note: Consider sharing the “Clarkonomics” infographic in class to help steer any class discussion around this news story. You can download the infographic from the “Bonus Content” section of the website, accessible from your “My Account” page. Cailtin “Clarkonomics” Caitlin Clark made history Thursday as women’s college basketball’s Read more…
Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions:
After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. Click here to read the story at digiday.com. Discussion Questions:
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. Click here to read the story at adweek.com. Discussion Questions:
Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records. Click here to read the story at Read more…
Thanks to a little show called Drive to Survive, as well as fresh ownership by way of Liberty Media, Formula 1 has never been more popular. Click here to read the story at vox.com. Discussion Questions:
Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports Read more…