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Brand Loyalty

Brand Loyalty

Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises

Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands. Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising. Click Read more…

By Chris Lindauer, 5 years10/10/2020 ago
Brand Loyalty

Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A

A new report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic — and shake off those that don’t.  Brand Keys’ new annual ranking finds that while Amazon retains the No. 1 spot, 20% of the Read more…

By Chris Lindauer, 5 years09/26/2020 ago
Advertising

How Walmart is advertising its new loyalty program, Walmart

This week the retail giant started to roll out ads for the program, which is set to debut on September 15th and seen as Walmart’s answer to rival Amazon’s long-running membership program Prime. Click here to read the story from digiday.com. Questions for Classroom Discussion Why do you think Walmart introduced a Read more…

By Chris Lindauer, 5 years09/12/2020 ago

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