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Advertising

Google Search’s New AI Overviews Will Soon Have Ads

Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI. Click here to read the story at wired.com. Discussion Questions:

By Chris Lindauer, 1 year05/26/2024 ago
Advertising

Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch

Samsung heard that Apple upset a lot of people with the “Crush”, which was revealed last week and smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation. Apple eventually apologized, with an exec saying it “missed the mark.” Click Read more…

By Chris Lindauer, 1 year05/19/2024 ago
Advertising

Hamburger Helper’s iconic mascot ‘Lefty’ returns in national ad campaign

Eagle Foods is re-launching the iconic Hamburger Helper brand and its legendary talking glove mascot, Lefty.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year05/05/2024 ago
Advertising

The Habit Burger Grill Releases New Ad Campaign with New Mascot and Tagline

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. Click here to read the story at qsrmagazine.com. Discussion Questions:

By Chris Lindauer, 1 year04/07/2024 ago
Advertising

Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. Click here to read the story at adweek.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Advertising

Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Advertising

Liquid Death Tries to Dethrone the Super Bowl as Advertising’s Biggest Stage

For marketers who don’t have the deep pockets or steely nerve to buy a commercial during Super Bowl 58, Liquid Death has a proposition: put your ad on 500,000 of the brand’s packages and get nearly double the reach of the football matchup. Click here to read the story adweek.com. Read more…

By Chris Lindauer, 1 year02/09/2024 ago
Advertising

Frito Lay Created 8 Different ‘Groundhog Day’ Ads to Air Across ABC All Day Friday

TEACHER SUGGESTION: Share this video in its entirety with students in class, preferably before they see the headline or the name of the video. Ask students to consider their reaction to this campaign from Lay’s as you work through some of the discussion questions. NEWS STORY: When it comes to Read more…

By Chris Lindauer, 1 year02/04/2024 ago
Advertising

Pepsi endorses a different kind of ‘wild side’ in millennial-focused Wild Cherry campaign

Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Advertising

Uber’s holiday offerings include robot reindeer deliveries, festive party buses: ‘Go anywhere, get anything’

The holidays have arrived, and Uber is driving spirits with festive new offerings. The rideshare company on Tuesday announced its exclusive holiday offerings, which are available for booking through December via the Uber and Uber Eats apps. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 2 years12/09/2023 ago

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