No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing?
When Airbnb unveils its new product called Setup this week—aimed at providing more guidance and resources to new hosts—the marketing push behind it will look and feel exactly like the product itself. Even the fun little animations will be the same. Click here to read the story at fastcompany.com. Discussion
British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. Click here to read the story at adweek.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to Cadbury?
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.
It seems Uber just isn’t content with letting users travel in peace and awkward silence during their point-to-point trips. The ride-hailing company now plans to advertise to users at every point of a trip from the moment you open the app. Click here to read the story at gizmodo.com. Discussion
The Toronto Transit Commission’s (TTC) Bloor-Yonge subway station is covered with Alberta is Calling posters, displaying messages about better affordability and job opportunities and strongly encouraging Torontonians to move out west. Click here to read the story at toronto.citynews.ca. Discussion Questions: Why might the Province of Alberta want to encourage Toronto residents
In the app, you literally gas people up. That’s why it’s called “Gas.” The social networking app, which was released in August 2022, allows you to compliment your friends in a series of polls, and it is the No. 1 social networking app (as of press time) on Apple’s App Store
Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap. Click here
Carl’s Jr. and Hardee’s brands are getting a makeover with a new redesign that is aimed at making the brand “look as good as the food tastes.” Click here to read the story at brand-innovators.com. Discussion Questions: What is a brand? What is a brand identity? Why are brand identities
Kraft Heinz on Tuesday announced it is recalling some 5,750 cases of its Capri Sun Wild Cherry beverage due to possible contamination. In a public statement, the company said: “The voluntary recall comes after diluted cleaning solution, which is used on food processing equipment, was inadvertently introduced into a production
