As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position

Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 12 months06/01/2024 ago

Differentiation

Forget flashy campaigns: The L.L.Bean Boat and Tote markets itself

When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago

Fashion Marketing

As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position

Forget flashy campaigns: The L.L.Bean Boat and Tote markets itself