Competitive Edge
Category: Competitive Edge

Why The Gap Is Betting Its Future on the Kanye Effect

Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in one day — its highest swing since 1980. Earlier that day, the

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Orlando City SC Close To Being Sold For About $400 Million

Major League Soccer’s Orlando City SC, which played its first season in Major League Soccer in 2015, is on the verge of being sold for about $400 million, according to a source with knowledge of the transaction. If the sale goes through, it would represent a windfall for owner Flávio

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Competitive Edge

The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership

The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a

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Competitive Edge

Cause, Social Responsibility And Brand Play…

I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands

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Broadway Extends Shutdown Through May 2021

Broadway will remain dark through May 2021, extending the prolonged shutdown that began in spring due to the pandemic. The Broadway League announced Friday that tickets for shows through March 30, 2021 will be refunded. Click here to read the story at variety.com. Discussion Questions: What is revenue? Why is

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