Competitive Edge
Category: Lesson 8.1 – Sponsorship

Pepsi Launches Limited-Time Nutmeg Cola

After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches.  Click here to read the story at hypebeast.com. Discussion Questions: What is a mega event? Is the FIFA World

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Best World Cup Marketing Campaigns

In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example

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NHL Reverse Retro jerseys for all 32 teams unveiled by adidas

Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in

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With new NHL sponsorship, brands find their shirt

Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced.  Click here to read the story at the-message.ca. Discussion

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Apple Music takes over Super Bowl halftime sponsorship

Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? Do you think the Super Bowl halftime show represents an example of sponsorship inventory?

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