Competitive Edge
Category: Lesson 8.1 – Sponsorship

WNBA Tests Toronto Market for Expansion With Preseason Clash

On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign

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AT&T NCAA Marketing Calls: Madness Loves Company

AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:

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