Competitive Edge
Category: Lesson 8.1 – Sponsorship

Fashion show: NBA site teases each game’s unis

As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered

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Beijing Olympics Sponsors Face a $110 Billion Dilemma

For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing. The events are a showcase in one of the most important markets for the Games’ biggest sponsors, including Intel Corp., Procter & Gamble Co., Coca-Cola Co. and Toyota Motor Corp.

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VIDEO: 76ers bet on crypto with jersey patch, NFT collection

Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is

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Patches Stand Out In Value

Clutter or good business? It’s a question being bandied around the (virtual) sports business water cooler these days, with recent and upcoming changes to the sports sponsorship landscape. We are about to find out the answer. Click here to read the story at teammarketing.com. Discussion Questions: What is clutter as

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