Competitive Edge - Sports & Entertainment Marketing News

Cause, Social Responsibility And Brand Play…


I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights.

Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the first element that is top of mind in a campaign, but especially for companies that are looking to skew younger, telling what you stand for and who you stand with would rise in a storytelling conversation.

Click here to read the story at

Discussion Questions:

  1. What is cause marketing?
  2. What differentiates cause marketing from traditional sponsorship marketing?
  3. Can you think of an example of a cause marketing campaign that you have seen recently? What was it?
  4. Based on information from this story, provide one example of a brand and a cause related marketing campaign.
  5. What demographic might a brand be trying to reach if with a cause marketing campaign?
  6. Why do you think cause related marketing campaigns are a popular strategy with sports brands right now? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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