Competitive Edge
Category: Competitive Edge

No Duke? No Problem: CBS, Turner Sports Sell Out March Madness

A year after the coronavirus pandemic wiped out what is arguably the greatest three weeks on the sports calendar, advertisers have scrambled back to assume their positions with March Madness. Speaking to reporters on a Zoom call late Wednesday afternoon, the senior-most ad sales execs at CBS Sports and Turner Sports said that anyone who’s

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The Recording Academy Partners With Top Brands For 63rd GRAMMY Awards

Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE, and SiriusXM are all supporters of this year’s GRAMMY Awards, as well as events taking place throughout GRAMMY Week.  “We are fortunate to be putting on the 63rd

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Wendy’s Big March Madness Play

Wendy’s 2020 breakfast rollout was muted by the start of the pandemic yet still spelled success for the chain, which grew U.S. sales last year and swiped the No. 2 fast-food burger spot away from Burger King. Click here to read the story at adage.com. Discussion Questions: Based on information

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Lincoln Plans Grammy Push, Partners With The Weather Channel

Lincoln is breaking new work on the Grammy Awards Sunday and is also partnering with The Weather Channel for sponsored content. A 60-second spot from AOR Hudson Rouge featuring Golden Globe Award winner Jon Batiste and the 2021 Nautilus premieres during the 63rd annual Grammy Awards on March 14, with Lincoln

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NBA, Partners Put All-Star Game Marketing In Play

As the NBA prepares to hold its reconfigured All-Star Game and events all on March 7 in Atlanta’s State Farm Arena, league marketing partners and other NBA-related alliances are seeking to make the most of a one-day national (TNT) and global audience. Among the brands that have signed deals and/or activated in time for the

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The most and least expensive pro sports experiences

Watching your favorite sports team from afar just doesn’t compare to the experience of being inside the stadium, hearing the crowd roar as you follow the action live. But attending a game can be pretty pricey, or reasonable, depending on the team. Researchers analyzed data to determine the most expensive sports experiences

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The Fan Data Goldmine

Jessie Reyez loves to text, especially with fans. Using a phone number assigned through the celebrity text-messaging startup Community and shared on her social media accounts, the singer-songwriter makes time nearly every day to have one-on-one conversations with her most dedicated supporters where they share memes and talk about their

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