Competitive Edge
Category: Competitive Edge

The Dual Identities of Disney’s ‘Cruella’ Marketing

Who, exactly, is Disney’s Cruella made for? Marketing. It is the oft-overlooked yet integral engine of Hollywood success. It is the pre-cursor to hype, the stoker of expectations. Click here to read the story at observer.com. Discussion Questions: The article begins by stating “Marketing. It is the oft-overlooked yet integral

Read More »

New Balance Humbly Pitches ‘the Best Running Shoes on Earth’

“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running

Read More »

How Much is an NCAA Tournament Win Worth?

March Madness is the NCAA’s biggest money maker, but it’s also lucrative for conferences. That’s because the NCAA bases certain aspects of its annual distributions calculations on basketball performance in its men’s postseason tournament. A unit system tallies how revenue is distributed through two key NCAA funds, which will distribute a combined $222.5

Read More »

How TikTok Turned Into a Viral Popstar Factory

In just two months, TikTok managed to turn Nathan Evans, an unknown singer-songwriter, into a viral star with a record deal and a list of UK tour dates. “It happened quickly. It’s surreal – I’m still waiting to wake up,” says 26-year-old Evans, who started the TikTok sea shanty trend of early

Read More »

The 10 most innovative gaming companies of 2021

Every generation of video-game consoles ushers in faster, more realistic titles. This year’s releases by Sony and Microsoft continue that trend. The PS5 and the Xbox Series X deliver unprecedented levels of realism, with graphics processors that simulate shimmering reflections on puddles, controller vibrations that evoke the feeling of running

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC