According to a report, as part of this agreement, the venue, which has been known as the “American Airlines Arena” for two decades, will be renamed the “FTX Arena.” In return, Miami-Dade, which controls the naming rights for the building, will receive “an undisclosed amount of yearly payments from FTX.”
As part of a four-year marketing and licensing partnership between the NBA and Mondelez International, limited edition Oreo cookies featuring the logos of six dynastic NBA franchises will roll out on store shelves starting March 29. Photo courtesy of Mondelez International. The NBA and Mondelez International announced a multiyear licensing and marketing
Who, exactly, is Disney’s Cruella made for? Marketing. It is the oft-overlooked yet integral engine of Hollywood success. It is the pre-cursor to hype, the stoker of expectations. Click here to read the story at observer.com. Discussion Questions: The article begins by stating “Marketing. It is the oft-overlooked yet integral
If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person (probably in the terrain park) wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create
“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running
After a landmark WNBA season, the league is telling the nation to pay attention. To celebrate the upcoming 25th season, the professional women’s basketball league unveiled a series of new initiatives as well as a new logo, basketball and uniforms as part of its “Count It” campaign. The plan includes an
March Madness is the NCAA’s biggest money maker, but it’s also lucrative for conferences. That’s because the NCAA bases certain aspects of its annual distributions calculations on basketball performance in its men’s postseason tournament. A unit system tallies how revenue is distributed through two key NCAA funds, which will distribute a combined $222.5
In just two months, TikTok managed to turn Nathan Evans, an unknown singer-songwriter, into a viral star with a record deal and a list of UK tour dates. “It happened quickly. It’s surreal – I’m still waiting to wake up,” says 26-year-old Evans, who started the TikTok sea shanty trend of early
Fan Controlled Football (FCF), the only professional sports league that empowers fans to call plays in real-time, will host its first-ever title game, which fans officially named “The People’s Championship.” Click here to read the story at sports.yahoo.com. Discussion Questions: What is competition? What is the difference between direct and
Every generation of video-game consoles ushers in faster, more realistic titles. This year’s releases by Sony and Microsoft continue that trend. The PS5 and the Xbox Series X deliver unprecedented levels of realism, with graphics processors that simulate shimmering reflections on puddles, controller vibrations that evoke the feeling of running