Competitive Edge - Sports & Entertainment Marketing News

Kings of Leon Will Be the First Band to Release an Album as an NFT


On Friday, Kings of Leon will release their new album, titled When You See Yourself, in the form of a non-fungible token (NFT) — becoming the first band to ever do so.

The band is actually dropping three types of tokens as part of a series called “NFT Yourself,” people involved in the project tells Rolling Stone. One type is a special album package, while a second type offers live show perks like front-row seats for life, and a third type is just for exclusive audiovisual art.

Click here to read the story at

Discussion Questions:

  1. What is NFT?
  2. Why would a band release a new album in the form of NFT?
  3. Why do you think pricing is such an important function of marketing?
  4. How might NFT impact pricing?
  5. How might NFT impact the pricing for the Kings of Leon album?
  6. Do you think this will be an industry trend with more musicians releasing albums in the form of NFT?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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