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Category: Competitive Edge
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Competitive Edge
COVID-19
Lesson 1.1 – What is SEM?
Lesson 1.2 – Industry Growth
Lesson 1.3 – Fandom
Lesson 1.4 – Industry Pioneers
Lesson 10.1 – Fan Experience
Lesson 10.2 – Game Operations
Lesson 11.2 – Publicity
Lesson 11.3 – Functions of Communications
Lesson 11.4 – Integrating Publicity
Lesson 11.5 – Generating Publicity
Lesson 11.6 – Social Issues in SEM
Lesson 12.1 – Careers
Lesson 2.2 – Marketing in Sports & Entertainment
Lesson 2.3 – Cross Promotion
Lesson 2.4 – Functions of Marketing
Lesson 2.5 – The SEM Product
Lesson 2.6 – Technology in Sports & Entertainment
Lesson 2.7 – Competition for Entertainment Dollars
Lesson 2.8 – Fan Engagement
Lesson 2.8 – Reaching Consumers
Lesson 2.9 – Event Management & Marketing
Lesson 3.1 – Industry Segments
Lesson 3.2 – Ratings
Lesson 3.2 – Revenue
Lesson 3.2 – Sports Business Fundamentals
Lesson 3.3 – Entertainment Biz Fundamentals
Lesson 3.3 – Product Placement
Lesson 3.4 – Industry Trends
Lesson 3.5 – Industry Economics
Lesson 4.2 – Marketing Mix
Lesson 4.3 – Target Markets
Lesson 4.4 – Market Segmentation
Lesson 4.5 – Positioning
Lesson 4.6 – Market Research
Lesson 4.7 – Advertising
Lesson 4.8 – Digital & Social Media Marketing
Lesson 5.1 – Competition
Lesson 5.1 – The Marketing Plan
Lesson 5.3 – SWOT Analysis
Lesson 5.4 – Financing
Lesson 6.1 – Branding
Lesson 6.2 – Brand Building
Lesson 6.3 – Licensing
Lesson 6.4 – Licensing Process
Lesson 6.5 – Merchandising
Lesson 7.1 – Sales
Lesson 7.2 – Sales Process
Lesson 7.4 – Customer Service
Lesson 7.6 – Promotion and Sales
Lesson 8.1 – Sponsorship
Lesson 8.2 – Cause Marketing
Lesson 8.3 – Sponsorship Decisions
Lesson 8.4 – Ambush Marketing
Lesson 8.4 – Pricing Sponsorships
Lesson 8.6 – Endorsement
Lesson 9.1 – Ticket Sales
Lesson 9.2 – Ticketing Strategies
Lesson 9.3 – Ticket Sales Cycle
Sports Business Leadership
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