Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is
As the NFL season kicks off, brands looking for savvy ways to tap into fan culture need look no further than the Kansas City Chiefs. The team’s engagement on social media is stronger than any other team in the league, with a reach of 8.19% of the NFL’s online fan
In “The Variant,” an episode from the Disney+ hit streaming show Loki, it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap, and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with
Streaming has been getting more and more of a foothold on the sports and entertainment industry. Especially in sports, there is more of a streaming presence if a league has recently signed a new rights deal. Click here to read the story at awfulannouncing.com. Discussion Questions: What are broadcast rights?
ESPN recently featured a video short called “How the Savannah Bananas have become the greatest show in baseball” on SportsCenter. The clip explores how the Savannah Bananas minor league baseball team made going to a baseball game an experience, becoming the “greatest show in baseball.” Click here to watch the
Facebook is getting into fantasy sports and other types of fantasy games. The company this morning announced the launch of Facebook Fantasy Games in the U.S. and Canada on the Facebook app for iOS and Android. Some games are described as “simpler” versions of the traditional fantasy sports games already
Penn State football was stagnant in 2004, and so were the fans. Then the program’s branding expert said, ‘Everyone’s got a white T-shirt.” Click here to read the story at si.com. Discussion Questions: What is fan experience? Why is fan experience important at sporting events? What factors might influence fan
You might be a little tired of hearing about Cristiano Ronaldo, given the breathless media coverage around the soccer icon’s return to Manchester United a week ago. But he added to the headlines Wednesday by setting the record for goals scored in international games—notching No. 110 and No. 111 for
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports
The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year. As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates. Click here to read