Competitive Edge
Category: Lesson 10.1 – Fan Experience

How the Penn State White Out Became the Greatest Show in Sports

Penn State football was stagnant in 2004, and so were the fans. Then the program’s branding expert said, ‘Everyone’s got a white T-shirt.” Click here to read the story at si.com. Discussion Questions: What is fan experience? Why is fan experience important at sporting events? What factors might influence fan

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Is Disney’s Genie Smarter Than Disneyland Fans?

Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest

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The most and least expensive pro sports experiences

Watching your favorite sports team from afar just doesn’t compare to the experience of being inside the stadium, hearing the crowd roar as you follow the action live. But attending a game can be pretty pricey, or reasonable, depending on the team. Researchers analyzed data to determine the most expensive sports experiences

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O’Neal hosting SHAQ Bowl on Super Bowl Sunday

Fans looking for pregame entertainment before the Super Bowl will have another option this year. Shaquille O’Neal will be holding the virtual SHAQ Bowl on Feb. 7. It’s one of the few events taking place in Tampa, Florida, since many parties that traditionally take place during Super Bowl week have

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