Competitive Edge
Category: Lesson 10.1 – Fan Experience

New Orleans Pelicans Respond To Frustrated Fans, Detail Marketing Plan

The New Orleans Pelicans are weathering several storms brewing around the Smoothie King Center and they do not all revolve around Zion Williamson. Ben Hales (Senior Vice President, Chief Operating Officer for the New Orleans Saints and New Orleans Pelicans) and Jen Martindale (Vice President, Brand Strategy at New Orleans Saints and

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How the Penn State White Out Became the Greatest Show in Sports

Penn State football was stagnant in 2004, and so were the fans. Then the program’s branding expert said, ‘Everyone’s got a white T-shirt.” Click here to read the story at si.com. Discussion Questions: What is fan experience? Why is fan experience important at sporting events? What factors might influence fan

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Is Disney’s Genie Smarter Than Disneyland Fans?

Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest

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