Competitive Edge
Category: Lesson 10.1 – Fan Experience

‘Dawwgs,’ BBQ highlight playoff concession offerings

Globe Life Field is hosting its first home playoff game on Tuesday — and the Rangers are beefing up their concession and merchandise options for the postseason. Click here to read the story at mlb.com. * Teacher Note: Consider pairing this news story with the recently released “NFL Stadium Food”

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Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’ Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties

ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the

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