Competitive Edge - Sports & Entertainment Marketing News

Milwaukee tourism flourishes thanks to Ryder Cup


The Ryder Cup has brought people from all over to southeastern Wisconsin including the Milwaukee area. And that’s good news for the city’s tourism. 

Click here to read the story at

Discussion Questions:

  1. What is fandom?
  2. Do you think the Ryder Cup enjoys the same levels of fandom as most other PGA Tour events? Why or why not?
  3. What is economic impact?
  4. According to this story, how has the Ryder Cup impacted the Milwaukee economy?
  5. How do events like the Ryder Cup impact local economies?
  6. What is the difference between direct and indirect impact?
  7. What is an economic impact study?
  8. How might an economic impact study influence a city’s decision to host major events like the Ryder Cup?
  9. Do you think economic impact studies are always accurate? Why or why not?
  10. In addition to the economic impact, how else might cities like Milwaukee, Kohler and Sheboygan benefit from hosting the Ryder Cup?
  11. How might Whistling Straits, the event host, benefit from the event?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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