Competitive Edge
Category: Competitive Edge

Callaway to ‘Pause’ Longtime Relationship With Phil Mickelson

Longtime Phil Mickelson partner Callaway said Friday night it plans to “pause’’ its relationship with the Hall of Fame golfer, who has played and endorsed the clubs since 2004. Click here to read the story at si.com. Discussion Questions: What is publicity? What is product endorsement? What characteristics do you

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Fox Nation Bets on Daytona 500 for Subscriber Push

Fox Nation, the streaming service owned by Fox News, is betting on NASCAR to boost its streaming fortunes (and its subscriber base). The streaming service is sponsoring the car of Spire Motorsports and its Number 77 Chevrolet Camaro ZL1, which will feature a Fox Nation graphics package as it circles the track at

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Dave & Buster’s inks deal to broadcast UFC events

Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is different about the UFC’s business model from a viewership perspective when compared

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The sounds of Super Bowl ads, analyzed

From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important

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