Competitive Edge - Sports & Entertainment Marketing News

Despite historic ratings low for the 2022 Winter Games, NBCUniversal remains bullish on Olympics


Faced with the lingering effects of a global pandemic, empty stands and a politically fraught situation in Beijing, NBC Sports was prepared for the worst with the Winter Olympics, and from a TV ratings standpoint that’s what it got.

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Discussion Questions:

  1. What are ratings?
  2. Why are ratings important to NBC?
  3. The story suggest that NBC was prepared for “the worst” with the Winter Olympics. Why do you think that was the case?
  4. Why do you think ratings were so low for the Beijing Games?
  5. How do you think the low ratings impacted NBC?
  6. What does it mean that NBC remains “bullish” on the Olympics?
  7. Why do you think NBC remains bullish on the Olympics?
  8. When are the next Olympic Games?
  9. Who has the broadcast rights to the event?
  10. In your opinion, will public interest increase for the next Olympics? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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