Competitive Edge - Sports & Entertainment Marketing News

NBA Places QR Codes Throughout Cleveland for Fans to Buy Past and Present All-Star Court NFTs


The NBA has unveiled the design for its 2022 All-Star game court in Cleveland and will debut a series of NFTs to commemorate the city and the state of Ohio’s history in the NBA. Fans can scan QR codes found at various locations across downtown Cleveland to register and gain more information about the NFT sale.

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Discussion Questions:

  1. What is a QR code?
  2. What is a NFT?
  3. What is digital marketing?
  4. How do QR codes and NFTs represent the concept of digital marketing?
  5. Why do sports and entertainment properties engage in digital marketing strategies?
  6. What is economic impact?
  7. How will the city of Cleveland benefit from hosting the NBA All-Star weekend?
  8. How is the city of Cleveland using QR codes during NBA All-Star weekend?
  9. What is the NBA doing with some of the proceeds of the NFT sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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