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Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

2.2 - What is SEM

NFL announces new format for Pro Bowl Games in Las Vegas

A re-imagined NFL Pro Bowl is set to occur in February at Allegiant Stadium. The NFL Pro Bowl Games will be highlighted by several skills competitions, culminating in three flag football games. Tickets are available now and start as low as $35. Click here to read the story at reviewjournal.com. Discussion Questions:

By Chris Lindauer, 3 years12/04/2022 ago
11.3 - Social Issues in SEM

How will College Football Playoff expansion work?

The College Football Playoff will include 12 teams, starting with the 2024 season. An expansion plan that was crafted for two years and haggled over for another 18 months finally cleared all the obstacles needed to go from idea to reality. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 3 years12/04/2022 ago
3.2 - Entertainment Biz Fundamentals

Disney’s ‘Strange World’ to Lose $100 Million in Theatrical Run

Disney’s “Strange World” bombed at the box office over Thanksgiving, leaving the studio to mop up oceans, mountains and terrains of red ink.  Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 3 years12/04/2022 ago
11.1 - Functions of Communications

Rams urging fans to donate Christmas tickets to charity to avoid attendance nightmare

The Los Angeles Rams are urging fans who have tickets to their nationally televised Christmas Day game but don’t plan to attend to donate them to charity.  Click here to read the story at yardbarker.com. Discussion Questions:

By Chris Lindauer, 3 years12/04/2022 ago
11.1 - Publicity

Drew Brees ‘Fine’ After Lightning Marketing Stunt, per Source

Former NFL quarterback Drew Brees appeared to be struck by lightning while filming a commercial for PointsBet Sportsbook in Catatumbo along Lake Maracaibo in a video that went viral on Friday morning.  Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 3 years12/04/2022 ago

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