Competitive Edge - Sports & Entertainment Marketing News

Rams urging fans to donate Christmas tickets to charity to avoid attendance nightmare


The Los Angeles Rams are urging fans who have tickets to their nationally televised Christmas Day game but don’t plan to attend to donate them to charity. 

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Discussion Questions:

  1. What are ticket sales?
  2. What is the difference between ticket sales and attendance?
  3. Why might the Rams’ Christmas Day game see fewer fans in attendance?
  4. Why is attendance important to the Rams?
  5. Why would they encourage fans to donate tickets to charity if they don’t plan to attend?
  6. What are communications in sports and entertainment?
  7. Why is a strong communications team important to a NFL franchise?
  8. What role might the Rams’ communications team play in encouraging fans to donate tickets to charity if they do not plan to attend the Christmas Day game?
  9. If you were on the Rams communications team, what would you do to get the message to your fan base?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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