Competitive Edge - Sports & Entertainment Marketing News

Disney’s ‘Strange World’ to Lose $100 Million in Theatrical Run


Disney’s “Strange World” bombed at the box office over Thanksgiving, leaving the studio to mop up oceans, mountains and terrains of red ink. 

Click here to read the story at

Discussion Questions:

  1. What does it mean when a movie “bombs” or “flops” at the box office?
  2. Why do you think certain films bomb?
  3. How much impact do you think marketing has on a film’s box office success?
  4. What are sales projections?
  5. What is a break even point as it relates to the movie business?
  6. How do films become profitable?
  7. Does it matter when or what time of year a film opens at the box office? Why or why not?
  8. Why are they important to a film studio?
  9. Why do you think ‘Strange World’ flopped on opening weekend?
  10. How much did it cost to produce and market this film (according to this news story)?
  11. How much does the film need to gross to break even?
  12. Do you think the film can still become profitable? What do you think must happen for the film to rebound?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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