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Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

1.4 - Target Markets

NBA Markets 2023 Finals Like a Movie, With Cameos Galore

While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign. Read more…

By Chris Lindauer, 2 years06/04/2023 ago
2.2 - What is SEM

Pepsi’s summer campaign taps Bad Bunny and QR codes — and the first-party data that comes with them

PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
1.4 - Target Markets

How State Farm meets the challenge of Gen Z marketing with esports

State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting in last year’s successful esports competition “Gamerhood Challenge” that racked up 10 million views on Twitch. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
11.1 - Functions of Communications

Commanders’ Trademark Denied; New Name on the Horizon?

On Feb. 2, 2022, the Washington Football Team officially became the Washington Commanders.  Now, over a year later, the Commanders may be heading toward another name change.  Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
2.4 - Reaching Consumers

Stanley Cup still at five-year high despite quiet conference finals

A quiet conference final round has slowed the NHL’s pace, but Stanley Cup playoff viewership remains at a five-year high. Click here to read the story at sportsmediawatch.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
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