While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign.
PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:
State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting in last year’s successful esports competition “Gamerhood Challenge” that racked up 10 million views on Twitch. Click here to read the story at marketingdive.com. Discussion Questions:
On Feb. 2, 2022, the Washington Football Team officially became the Washington Commanders. Now, over a year later, the Commanders may be heading toward another name change. Click here to read the story at si.com. Discussion Questions:
A quiet conference final round has slowed the NHL’s pace, but Stanley Cup playoff viewership remains at a five-year high. Click here to read the story at sportsmediawatch.com. Discussion Questions: