Competitive Edge - Sports & Entertainment Marketing News

Stanley Cup still at five-year high despite quiet conference finals

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A quiet conference final round has slowed the NHL’s pace, but Stanley Cup playoff viewership remains at a five-year high.

Click here to read the story at sportsmediawatch.com.

Discussion Questions:

  1. What are broadcast rights?
  2. Why are broadcast rights valuable to a sports league like the NHL?
  3. Why do broadcast companies invest in broadcast rights?
  4. What are ratings?
  5. Why are ratings important to a broadcast company?
  6. Why are they important to the NHL?
  7. Why might they be important to advertisers?
  8. Based on what you learned from this news story, which companies have the broadcast rights to the NHL playoffs?
  9. What factors might influence viewership of sporting events on television?
  10. According to this story, how have viewership figures been for the NHL playoffs this year?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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