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Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

Competitive Edge

Sports & Entertainment Business News: 2023-24 Season

Welcome to Competitive Edge:  Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE:  Each week, we will post headlines highlighting creative and unique marketing campaigns.  Articles with suggested questions for students will Read more…

By Chris Lindauer, 1 year06/01/2024 ago
2.6 - Advertising

NHL Eyes 5 Nights of an Empty Ratings Net as NBA Takes Breather

With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports media landscape for the next five nights. Click here to read the story at sportico.com. Discussion Questions:

By Chris Lindauer, 1 year06/01/2024 ago
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