Competitive Edge - Sports & Entertainment Marketing News

Sports & Entertainment Business News: 2023-24 Season

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Welcome to Competitive Edge:  Your Weekly Sports & Entertainment Marketing Current Events News

Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season!

USING COMPETITIVE EDGE:  Each week, we will post headlines highlighting creative and unique marketing campaigns.  Articles with suggested questions for students will be posted in the “Notable Campaigns” list of headlines “tagged” by lesson to help connect the news story with topics from SCC’s textbook.

Additional links to sports and entertainment business initiatives will be provided in the “More News” list of headlines.  Archived stories can be found by selecting a category (labeled using lessons from our textbook) from the drop-down menu in the column marked “Competitive Edge” on the right side of this page.  You can also use the search feature to find specific topics like “NASCAR”, “NBA”, or “branding.”

Enjoy!


FOR THE WEEK OF JUNE 3RD, 2024

Notable Campaigns:

  • Eleven pro-sports leagues team up for mental health PSA
    • Click here for the article and questions for class discussion
  • San Francisco Giants Announce Amazing New Bobblehead Promotion
    • Click here for the article and questions for class discussion
  • Cincinnati Open unveils plans for $260M upgrade for its Mason campus
    • Click here for the article and questions for class discussion
  • NHL Eyes 5 Nights of an Empty Ratings Net as NBA Takes Breather
    • Click here for the article and questions for class discussion
  • Elon Musk’s X Partners With PGA Tour In Sports Video Push
    • Click here for the article and questions for class discussion

More News:

  • E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’
    • Click here to read the story from marketingdive.com.
  • French Open limiting alcohol to curb unruly fans
    • Click here to read the story from espn.com.
  • Wembanyama’s first signature sneaker sells out in under an hour
    • Click here to read the story from kens5.com.
  • How will the A’s coming to West Sacramento affect minor league team River Cats?
    • Click here to read the story from kcra.com.
  • Why some major artists are suddenly canceling shows, and in some cases entire tours
    • Click here to read the story from nbcnews.com.

FOR THE WEEK OF MAY 27TH, 2024

Notable Campaigns:

  • With college athletes on cusp of revenue-sharing, there are Title IX questions that must be answered
    • Click here for the article and questions for class discussion
  • WWE’s SummerSlam set for two nights in Minneapolis in 2026
    • Click here for the article and questions for class discussion
  • The 10 Most Expensive Movies Ever Made
    • Click here for the article and questions for class discussion
  • Disney, Fox and WBD Unveil Name of Sports-Streaming Venture: Venu Sports
    • Click here for the article and questions for class discussion
  • Key PGA Tour sponsor airs frustration with state of men’s pro golf 
    • Click here for the article and questions for class discussion

More News:

  • Michael Jordan 1984-85 Star Rookie Card Reportedly Sells for Record $925K
    • Click here to read the story from bleacherreport.com.
  • Why the Wolves leave some Target Center seats emptys
    • Click here to read the story from axios.com.
  • Watch: Heat’s Jimmy Butler plays horse, while riding horse, in new commercial
    • Click here to read the story from upi.com.
  • Hal Steinbrenner says Yankees’ payroll is ‘not sustainable.’ What it means for Juan Soto pursuit
    • Click here to read the story from nytimes.com.
  • Marketing deals trickle down from NCAA to high school sports
    • Click here to read the story from apnews.com.

FOR THE WEEK OF MAY 20TH, 2024

Notable Campaigns:

  • NFL Schedule Release: the Super Bowl for Ticket Sales, Social Media
    • Click here for the article and questions for class discussion
  • NASCAR needs to think bigger than a $1 million prize for the All-Star Race and in-season tournament
    • Click here for the article and questions for class discussion
  • Study: One-Third of High-Profile NCAA Athletes Threatened By Gamblers
    • Click here for the article and questions for class discussion
  • The World’s Highest-Paid Athletes
    • Click here for the article and questions for class discussion
  • The $2 million deal that rocked basketball: NBA Draft Combine abuzz over Great Osobor’s NIL payday
    • Click here for the article and questions for class discussion

More News:

  • ‘Pulled off the impossible’: Behind the scenes of the Chargers’ Sims-themed schedule release
    • Click here to read the story from espn.com.
  • Knicks-Pacers Game 7 ticket prices are absolutely bonkers
    • Click here to read the story from clutchpoints.com.
  • Lego unveils ‘The Lord of the Rings’ Barad-dûr set
    • Click here to read the story from usatoday.com.
  • Country music icon Dolly Parton teaming up with Krispy Kreme: Here’s what to know
    • Click here to read the story from al.com.
  • Giants unveil alternate uniforms to commemorate 100th anniversary
    • Click here to read the story from nbcsports.com.

FOR THE WEEK OF MAY 13TH, 2024

Notable Campaigns:

  • Freeze, Ice, Yeti among Utah names in fan survey
    • Click here for the article and questions for class discussion
  • A New Sports League Is Coming To ESPN In January 2025
    • Click here for the article and questions for class discussion
  • Universal Music Group artists to return to TikTok after new licensing pact
    • Click here for the article and questions for class discussion
  • Caitlin Clark’s WNBA Debut to Stream on Disney+
    • Click here for the article and questions for class discussion
  • Sphere in Las Vegas will host 2024 NHL draft, to be first televised event at venue
    • Click here for the article and questions for class discussion

More News:

  • Aces star Wilson lands signature shoe with Nike
    • Click here to read the story from espn.com.
  • Toronto awarded WNBA expansion team to begin play in 2026
    • Click here to read the story from cbc.ca
  • Delta Airlines Sponsors WNBA Charter Flights For 2024 Regular Season
    • Click here to read the story from forbes.com.
  • NFL Schedule Rumors: Will Netflix Be Hosting Christmas Day Games in 2024?
    • Click here to read the story from profootballnetwork.com.
  • Candace Parker Named Adidas’ President of Women’s Basketball After WNBA Retirement
    • Click here to read the story from bleacherreport.com.

FOR THE WEEK OF MAY 6TH, 2024

Notable Campaigns:

  • Airbnb Goes Hollywood With Plans to Rent X-Men Mansion, ‘Up’ Home, ‘Purple Rain’ House and More
    • Click here for the article and questions for class discussion
  • NBA fans are over the ‘What A Pro Wants’ commercial, but maybe that’s what AT&T wanted
    • Click here for the article and questions for class discussion
  • All Seven ‘Harry Potter’ Books to Be Recorded as Full-Cast Audio Productions With More Than 100 Actors, Will Release Exclusively on Audible
    • Click here for the article and questions for class discussion
  • Ryan Gosling Jokes ‘Fall Guy’ Is “Just a Giant Campaign to Get Stunts an Oscar” at Action-Packed Premiere
    • Click here for the article and questions for class discussion
  • MLB and Nike announce adjustments to player uniforms for 2025 season
    • Click here for the article and questions for class discussion

More News:

  • Panera Debuts a ‘Bread Hat’ for the Kentucky Derby, and It Comes With a $100 Gift Card
    • Click here to read the story from qsrmagazine.com.
  • U.S. and Mexico drop bid to host 2027 World Cup, Brazil and joint German-Dutch-Belgian bids remain
    • Click here to read the story from apnews.com.
  • Don’t Count Out TNT in Battle With NBC to Keep NBA Package
    • Click here to read the story from si.com.
  • LSU’s Livvy Dunne Agrees to Multimillion-Dollar NIL Contract with Passes
    • Click here to read the story from bleacherreport.com.
  • Apple TV nears ‘US$1bn’ global Fifa Club World streaming deal
    • Click here to read the story from sportspromedia.com.

FOR THE WEEK OF APRIL 29TH, 2024

Notable Campaigns:

  • $200 million in 3 days: How Detroit has prepared for the financial windfall of this week’s NFL Draft
    • Click here for the article and questions for class discussion
  • Get Ready for the AI-ified Olympic Games
    • Click here for the article and questions for class discussion
  • NBA Enters Streaming World With Amazon Prime Deal, per Report
    • Click here for the article and questions for class discussion
  • Glen Powell Credits Sydney Sweeney for Successful ‘Anyone but You’ Marketing Campaign
    • Click here for the article and questions for class discussion
  • Caleb Williams breaks Caitlin Clark’s draft night merch sales record
    • Click here for the article and questions for class discussion

More News:

  • Bears to unveil plans for ‘state-of-the-art’ lakefront stadium ahead of NFL draft
    • Click here to read the story from chicago.suntimes.com.
  • Track and field to be first sport to pay prize money at Olympics
    • Click here to read the story from cbsnews.com.
  • Michigan Quarterback McCarthy Signs with ZenWTR Ahead of NFL Draft
    • Click here to read the story from si.com.
  • Cardinals fans can’t buy Mavin Harrison Jr jersey just yet because of licensing issue
    • Click here to read the story from azcentral.com.
  • Indianapolis plans to pursue MLS expansion team, raising questions on Indy Eleven future
    • Click here to read the story from indystar.com.

FOR THE WEEK OF APRIL 22ND, 2024

Notable Campaigns:

  • Universal Orlando Resort Teases ‘How to Train Your Dragon’ World
    • Click here for the article and questions for class discussion
  • Lay’s and Lionel Messi Team Up to Bring Soccer Fans the Coolest Limited-Edition Merch
    • Click here for the article and questions for class discussion
  • QVC Enlists Queen Latifah, Naomi Watts, Martha Stewart, Sherri Shepherd and Christina Applegate for ‘Age of Possibility’ Campaign
    • Click here for the article and questions for class discussion
  • NHL team moving from Arizona to Salt Lake City will have a name starting with Utah
    • Click here for the article and questions for class discussion
  • Target Serves Up Exclusive Pickleball Collection with Popular Tennis Brand Prince
    • Click here for the article and questions for class discussion

More News:

  • Heinz launches new limited “Barbiecue” sauce
    • Click here to read the story from foxcarolina.com.
  • Masters TV Ratings for Sunday’s Final Round Down 20% From 2023
    • Click here to read the story from si.com.
  • NHL announces Bodyarmor as its new sports drink, replacing BioSteel
    • Click here to read the story from apnews.com.
  • From rice silos to Major League Baseball: Could A’s move transform Sacramento region’s economy?
    • Click here to read the story from sacbee.com.
  • It’s not just a patch: NBA selling out its LGBTQ referees with puzzling sponsorship deal
    • Click here to read the story from usatoday.com.

FOR THE WEEK OF APRIL 8TH, 2024

Notable Campaigns:

  • Universal Orlando Resort Teases ‘How to Train Your Dragon’ World
    • Click here for the article and questions for class discussion
  • Lay’s and Lionel Messi Team Up to Bring Soccer Fans the Coolest Limited-Edition Merch
    • Click here for the article and questions for class discussion
  • QVC Enlists Queen Latifah, Naomi Watts, Martha Stewart, Sherri Shepherd and Christina Applegate for ‘Age of Possibility’ Campaign
    • Click here for the article and questions for class discussion
  • NHL team moving from Arizona to Salt Lake City will have a name starting with Utah
    • Click here for the article and questions for class discussion
  • Target Serves Up Exclusive Pickleball Collection with Popular Tennis Brand Prince
    • Click here for the article and questions for class discussion

More News:

  • Heinz launches new limited “Barbiecue” sauce
    • Click here to read the story from foxcarolina.com.
  • Masters TV Ratings for Sunday’s Final Round Down 20% From 2023
    • Click here to read the story from si.com.
  • NHL announces Bodyarmor as its new sports drink, replacing BioSteel
    • Click here to read the story from apnews.com.
  • From rice silos to Major League Baseball: Could A’s move transform Sacramento region’s economy?
    • Click here to read the story from sacbee.com.
  • It’s not just a patch: NBA selling out its LGBTQ referees with puzzling sponsorship deal
    • Click here to read the story from usatoday.com.

FOR THE WEEK OF APRIL 8TH, 2024

Notable Campaigns:

  • Promotion Highlights for the 2024 MiLB Season
    • Click here for the article and questions for class discussion
  • NCAA Tourney Town Sponsor Activations
    • Click here for the article and questions for class discussion
  • Olympic Breakdancing Will Be Light-Years Ahead Of The 80s
    • Click here for the article and questions for class discussion
  • How Sustainable Are 2024 NCAA Men And Womens Final Four?
    • Click here for the article and questions for class discussion
  • NC States DJ Burns Jr. has won the NIL game, signing multiple endorsement deals
    • Click here for the article and questions for class discussion

More News:

  • Purdue’s Zach Edey missing out on profits due to U.S. NIL law
    • Click here to read the story from espn.com.
  • BodyArmor thinks eliminating this one ingredient will help it topple Gatorade
    • Click here to read the story from cnn.com.
  • A’s officially leaving Oakland after 2024, will play in Sacramento through 2027 until Vegas stadium is ready
    • Click here to read the story from cbssports.com.
  • UFL attendance gets off to so-so start
    • Click here to read the story from nbcsports.com.
  • Former Wisconsin Star Storr Seeks $1 Million NIL Deal to Transfer
    • Click here to read the story from si.com.

FOR THE WEEK OF APRIL 1ST, 2024

Notable Campaigns:

  • Michigan, UND Hockey Fans Squeeze Into Undersized Tournament Venue
    • Click here for the article and questions for class discussion
  • Are sports betting scandals proving cynics right?
    • Click here for the article and questions for class discussion
  • After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores
    • Click here for the article and questions for class discussion
  • Saudi Arabia is building the world’s first Dragon Ball Z theme park
    • Click here for the article and questions for class discussion
  • The NFL is going down a bad road with its Christmas games on a Wednesday
    • Click here for the article and questions for class discussion

More News:

  • France asks for foreign police and military help with massive Paris Olympics security challenge
    • Click here to read the story from yahoo.com.
  • Inside the Glorious Afterlife of Roger Federer
    • Click here to read the story from gq.com.
  • The Drone Racing League, United States Air Force Announce Initiative To Elevate Women Pilots
  • ‘The definition of March Madness’: Louisville fan sends Oakland check for beating Kentucky
    • Click here to read the story from espn.com.
  • Owning Wrexham is hitting Ryan Reynolds in the wallet. Club owes its celebrity owners more than $11M
    • Click here to read the story from apnews.com.

FOR THE WEEK OF MARCH 25TH, 2024

Notable Campaigns:

  • MLB hopes to launch in-market streaming service in 2025
    • Click here for the article and questions for class discussion
  • MLB Eats: Aramark Sports + Entertainment Unveils New Ballpark Fare for 2024 Season
    • Click here for the article and questions for class discussion
  • Nike’s latest sponsorship deal is a low blow for hometown brand
    • Click here for the article and questions for class discussion
  • MLB Spring Training Could Bring $1.4 Billion To Arizona And Florida
    • Click here for the article and questions for class discussion
  • ‘It’s a treasure’: Inside the battle for the soul of the NCAA tournament
    • Click here for the article and questions for class discussion

More News:

  • Baseball superstar Shohei Ohtani has been caught up in a gambling controversy. He won’t be the last.
    • Click here to read the story from vox.com.
  • Marlins offer new all-you-can-eat seats at loanDepot park
    • Click here to read the story from cbsnews.com.
  • Is San Antonio a possible pro baseball market? The numbers say it’s no home run.
    • Click here to read the story from sacurrent.com.
  • MLB expansion: Potential cities, top locations to land teams
    • Click here to read the story from espn.com.
  • NCAA launches Draw the Line to address sports betting
    • Click here to read the story from ncaa.com.

FOR THE WEEK OF MARCH 18TH, 2024

Notable Campaigns:

  • NCAA Corporate Champions and Partners (Activity Suggestion)
    • Click here for the article and questions for class discussion
  • Best Cities for College Basketball Fans (Infographic and Activity Idea)
    • Click here for the article and questions for class discussion
  • Marriott Bonvoy joins March Madness craze to celebrate game-day rituals
    • Click here for the article and questions for class discussion
  • What Fans Should Know About Sneakers Ahead of March Madness
    • Click here for the article and questions for class discussion
  • Buffalo Wild Wings deals include BOGO offer to kick off March Madness
    • Click here for the article and questions for class discussion

More News:

  • More women’s basketball coaches are making at least $1M annually, but some say not enough
    • Click here to read the story from usatoday.com.
  • Schools That Make the Most Money Off College Basketball
    • Click here to read the story from gobankingrates.com.
  • LSU Star Angel Reese Heads Reebok’s Newest Apparel Line
    • Click here to read the story from businessofcollegesports.com.
  • Nike unveils clever Caitlin Clark billboard setup after Iowa star made history
    • Click here to read the story from sports.yahoo.com.
  • POWERADE Taps College Basketball Star Athletes Flau’jae Johnson and Isaiah Collier For New March Madness Campaign
    • Click here to read the story from bevnet.com.
  • UConn Women’s Basketball Uses Custom NIL Jerseys to Raise Money for Cancer
    • Click here to read the story from si.com.
  • Odds Of A Perfect March Madness Bracket: Why It Could Take About 1,000 Years To See One
    • Click here to read the story from forbes.com.

FOR THE WEEK OF MARCH 11TH, 2024

Notable Campaigns:

  • Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads
    • Click here for the article and questions for class discussion
  • Jake Paul to Fight Mike Tyson in Live Netflix Boxing Event
    • Click here for the article and questions for class discussion
  • ‘Dune: Part Two’ Ignites to $97 Million at International Box Office for Huge $178 Million Global Start
    • Click here for the article and questions for class discussion
  • Interest in college sports is on the rise, report says
    • Click here for the article and questions for class discussion
  • Wendy’s “Squares Up” for NCAA March Madness with Another Year of Winning Deals
    • Click here for the article and questions for class discussion

More News:

  • Come On Barbie Let’s Play Hockey, PWHL Teams Up With Barbie
    • Click here to read the story from thehockeynews.com.
  • How Marriott Boosts Awareness Among NFL, F1 and Soccer Fans
    • Click here to read the story from eventmarketer.com.
  • Athletics unveil renderings of Las Vegas ballpark featuring climate-friendly design; “Like a spherical armadillo”
    • Click here to read the story from cbsnews.com.
  • Dartmouth men’s basketball team votes to unionize, shaking up college sports
    • Click here to read the story from npr.org.
  • Why Caitlin Clark could make more money staying in college than going to the WNBA
    • Click here to read the story from marketwatch.com.

FOR THE WEEK OF MARCH 4TH, 2024

Notable Campaigns:

  • Why the LA Clippers decided it was time for a massive rebrand
    • Click here for the article and questions for class discussion
  • Barbie’s hot pink flip phone is coming to the real world this summer
    • Click here for the article and questions for class discussion
  • Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
    • Click here for the article and questions for class discussion
  • Why the songs brands use in their Super Bowl spots matter
    • Click here for the article and questions for class discussion
  • National Rugby League: Everything to know ahead of Las Vegas showcase
    • Click here for the article and questions for class discussion

More News:

  • Amid Stephen Ross’ Minority Stake Sale, $6 Billion Dolphins Raise $12M+ in Philanthropy Event for Cancer Research
    • Click here to read the story from essentiallysports.com.
  • Case of unopened hockey cards that may include Wayne Gretzky’s first goes for $3.7M
    • Click here to read the story from nbcnews.com.
  • McDonald’s is making anime fans’ fictional ‘WcDonald’s’ restaurant a reality with a new sauce and a live immersive experience
    • Click here to read the story from nj.com.
  • From Queen to Lil Jon, How Sports Anthems Are Born
    • Click here to read the story from billboard.com.
  • Why Caitlin Clark could make more money staying in college than going to the WNBA
    • Click here to read the story from marketwatch.com.

FOR THE WEEK OF FEBRUARY 26TH, 2024

Notable Campaigns:

  • Major League Soccer Unveils the “Our Soccer is Calling” Campaign
    • Click here for the article and questions for class discussion
  • Players can start opting in to new EA Sports game
    • Click here for the article and questions for class discussion
  • Why Apple is using its marketing muscle to hype new Major League Soccer season
    • Click here for the article and questions for class discussion
  • Major League Soccer’s Most Valuable Teams 2024
    • Click here for the article and questions for class discussion
  • Inter Miami pen JPMorgan Chase stadium naming rights deal
    • Click here for the article and questions for class discussion

More News:

  • Wait for Taylor Swift merch in Australia longer than the actual Eras Tour concert
    • Click here to read the story from usatoday.com.
  • Lionel Messi: ‘The Messi Experience’ offers fans interactive way of stepping into Argentine’s boots
    • Click here to read the story from cnn.com.
  • T-Mobile Discontinues Free MLS Season Pass Promotion
    • Click here to read the story from pcmag.com.
  • Atlanta United unveils “The Resurgens Kit” as new Community Kit
    • Click here to read the story from atlutd.com.
  • Report: Amazon paying $150 million for NFL Playoff game
    • Click here to read the story from awfulannouncing.com.

FOR THE WEEK OF FEBRUARY 19TH, 2024

Notable Campaigns:

  • Why the Daytona 500 Chose DJ Khaled to Wave the Green Flag
    • Click here for the article and questions for class discussion
  • NHL renders All-Star Game in 3D on Roblox
    • Click here for the article and questions for class discussion
  • Caitlin Clark-onomics and the new era of profitability in college sports
    • Click here for the article and questions for class discussion
  • American stadiums will shed corporate names for World Cup
    • Click here for the article and questions for class discussion
  • NBA debuts NB-AI, to add cinematic flourishes to boring, old basketball games
    • Click here for the article and questions for class discussion

More News:

  • GlassFloor tech to add sponsor value at NBA All-Star Saturday Night
    • Click here to read the story from sportsbusiness.com.
  • Flyers channel ‘Rocky,’ Devils rep ‘Sopranos’ for Stadium Series arrivals
    • Click here to read the story from espn.com.
  • State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up
    • Click here to read the story from finance.yahoo.com.
  • Women’s International Professional Volleyball Reaches New Heights
    • Click here to read the story from globalnewswire.com.
  • Clippers add Lexus as founding partner for under-construction Intuit Dome
    • Click here to read the story from pressroom.lexus.com.

FOR THE WEEK OF FEBRUARY 12TH, 2024

Notable Campaigns:

  • How Super Bowl advertisers are upping their game on Snapchat
    • Click here for the article and questions for class discussion
  • 10 questions about the new ESPN/Fox/TNT sports streaming service
    • Click here for the article and questions for class discussion
  • NBA unveils state-of-the-art LED court for All-Star 2024 events taking place at Lucas Oil Stadium
    • Click here for the article and questions for class discussion
  • Major League Soccer’s Most Valuable Teams 2024
    • Click here for the article and questions for class discussion
  • Disney Invests $1.5 Billion in ‘Fortnite’ Developer Epic Games: ‘Our Biggest Foray Into the Game Space Ever,’ Iger Says
    • Click here for the article and questions for class discussion

More News:

  • The Paris Olympics medals are made with pieces of the Eiffel Tower
    • Click here to read the story from apnews.com.
  • United Airlines brings personalization to Super Bowl TV ads
    • Click here to read the story from brand-innovators.com.
  • Buccaneers’ Legend Tom Brady is Merging TB12, BRADY Brand With Training Brand Nobull
    • Click here to read the story from si.com.
  • Should college athletes’ NIL agreement be public records?
    • Click here to read the story from deseret.com.
  • Taylor Swift Is Changing the Playbook for Super Bowl Marketing
    • Click here to read the story from inc.com.

FOR THE WEEK OF FEBRUARY 5TH, 2024

Notable Campaigns:

  • Activations and Adjacent Ads Capitalize on Super Bowl Buzz
    • Click here for the article and questions for class discussion
  • Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
    • Click here for the article and questions for class discussion
  • The Best Super Bowl Advertising Strategy Doesn’t Require a Celebrity Spokesperson
    • Click here for the article and questions for class discussion
  • Why Oreo is returning to the Super Bowl after more than a decade
    • Click here for the article and questions for class discussion
  • Super Bowl 2024 Drives Most Expensive Hotel Rates in Game History
    • Click here for the article and questions for class discussion

More News:

  • Over 7K volunteers await Super Bowl week activation to direct spectators across Las Vegas Strip
    • Click here to read the story from news.yahoo.com.
  • NFL, Gamefam to Launch Roblox Super Bowl Event
    • Click here to read the story from licenseglobal.com.
  • Verizon Sets Slate of Super Bowl Events With Netflix, Max and Apple Music
    • Click here to read the story from hollywoodreporter.com.
  • Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
    • Click here to read the story from digiday.com.
  • Taste the Celebration: Frito-Lay Offers One Fan the Chance to Launch the Confetti for the Winning Team at Super Bowl LVIII
    • Click here to read the story from fritolay.com.

FOR THE WEEK OF JANUARY 29TH, 2024

Notable Campaigns:

  • Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports
    • Click here for the article and questions for class discussion
  • ESPN’s NFL Booth Jackets Give Nike $2M in Free Publicity
    • Click here for the article and questions for class discussion
  • M&M’s returns to Super Bowl after controversy-courting stunt
    • Click here for the article and questions for class discussion
  • Loyola Marymount Cuts Sports Due To NIL Worries
    • Click here for the article and questions for class discussion
  • Messi’s new Inter Miami soccer jersey replaces crypto firm logo with cruise operator icon
    • Click here for the article and questions for class discussion

More News:

  • Saucony Calls on Consumers to Move their Feet More than their Feed with the Launch of the Marathumb Challenge
    • Click here to read the story from prenewswire.com.
  • Ohio State-Iowa was most-watched women’s college basketball regular season game since 2010
    • Click here to read the story from sportspromedia.com.
  • Marketing (Taylor’s Version): Why brands keep embracing Taylor Swift and Travis Kelce
    • Click here to read the story from marketingbrew.com.
  • So, You Want to Buy a Pro Sports Team? Here’s How
    • Click here to read the story from gq.com.
  • How 16-year-old Luke Littler turned the world of darts on its head
    • Click here to read the story from espn.com.

FOR THE WEEK OF JANUARY 22ND, 2024

Notable Campaigns:

  • Why Women Student Athletes Allege Title IX Violations At U Of Oregon
    • Click here for the article and questions for class discussion
  • Tostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos
    • Click here for the article and questions for class discussion
  • Why Solo Stove and Snoop Dogg Partnership Went Up in Smoke
    • Click here for the article and questions for class discussion
  • Justin Bieber Brings ‘Joy of Drew House onto the Ice’ in Adidas Collab for 2024 NHL All-Star Jerseys
    • Click here for the article and questions for class discussion
  • Peacock was a big winner with its streaming NFL Playoff game, defying social media backlash
    • Click here for the article and questions for class discussion

More News:

  • Wendy’s Returning To NASCAR With Trackhouse
    • Click here to read the story from forbes.com.
  • MLB Sets New Revenue Record, Exceeding $10.8 Billion For 2022
    • Click here to read the story from forbes.com.
  • Powerade inks NIL deals with college basketball stars Flau’jae Johnson, Isaiah Collier
    • Click here to read the story from on3.com.
  • “The PGA Tour is never going away” – American Express CEO committed to sponsor the PGA Tour tournament through 2028
    • Click here to read the story from sportskeeda.com.
  • Sports Illustrated’s publisher lays off most of its staff, union says
    • Click here to read the story from cnn.com.

FOR THE WEEK OF JANUARY 15TH, 2024

Notable Campaigns:

  • NCAA and ESPN ink 8-year, $920 million media rights deal
    • Click here for the article and questions for class discussion
  • The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance
    • Click here for the article and questions for class discussion
  • Why is Chiefs-Dolphins playoff game exclusively on Peacock? Explaining why league went exclusive to streaming
    • Click here for the article and questions for class discussion
  • ‘Suicide Squad: Kill The Justice League’ Marketing Has Been A Disaster From The Start
    • Click here for the article and questions for class discussion
  • Detroit Lions playoff tickets vs. Rams most expensive ever for wild-card game
    • Click here for the article and questions for class discussion

More News:

  • Tiger Woods ends Nike partnership after 27 years
    • Click here to read the story from cnbc.com.
  • Nickelodeon alternate Super Bowl LVIII broadcast reportedly seeing low ad demand
    • Click here to read the story from awfulannouncing.com.
  • In its 75th year, the AP Top 25 men’s basketball poll is still driving discussion across the sport
    • Click here to read the story from usatoday.com.
  • Carolina Hurricanes unveil Nucor as first-ever jersey patch sponsor
    • Click here to read the story from sportspromedia.com.
  • NFL ‘Sunday Ticket’ At Stake As Court Clears Way For Major Antitrust Trial
    • Click here to read the story from hollywoodreporter.com.

FOR THE WEEK OF JANUARY 8TH, 2024

Notable Campaigns:

  • College Football Playoff expansion to 12 teams in 2025 and beyond, explained
    • Click here for the article and questions for class discussion
  • Arizona Diamondbacks Going Viral For the World’s Most Insane Ticket Offer
    • Click here for the article and questions for class discussion
  • State of College Sports: Why NIL is so concerning for top stakeholders
    • Click here for the article and questions for class discussion
  • Bounty and NFL greats clean up after wings and football talk
    • Click here for the article and questions for class discussion
  • Phil Mickelson: Signing Jon Rahm ‘a bridge’ between PGA-LIV
    • Click here for the article and questions for class discussion

More News:

  • ESPN’s Kirk Herbstreit: With the College Football Playoff expanding next year, ‘Don’t play bowls
    • Click here to read the story from yahoo.com.
  • Disney Nears Advertising Sellout In 10th Year Of College Football Playoff; Season’s Viewership Surge Precedes Expansion Of CFP Field, Negotiations For New Media Rights Deal
    • Click here to read the story from deadline.com.
  • NIL nonprofits can’t lose in College Football Playoff championship
    • Click here to read the story from ap.com.
  • How much do companies pay to sponsor College Football Bowl games?
    • Click here to read the story from en.as.com.
  • Cheez-It® Goes the Extra Yard for Teachers this College Football Season
    • Click here to read the story from newsroom.kellanova.com.

FOR THE WEEK OF JANUARY 1ST, 2024

Notable Campaigns:

  • How the NHL’s first Winter Classic overcame many hurdles
    • Click here for the article and questions for class discussion
  • The Pop-Tarts Bowl featured the ritual sacrifice of the brand mascot. It was weird. But was it smart?
    • Click here for the article and questions for class discussion
  • NFL 2023: Top 10 Business of Football Stories of the Year
    • Click here for the article and questions for class discussion
  • Amazon Prime Video To Begin Running Ads in January
    • Click here for the article and questions for class discussion
  • Nikola Jokić Signs Signature Shoe Deal With 361°
    • Click here for the article and questions for class discussion

More News:

  • These Cotton Bowl mascots are crafted from car tires
    • Click here to read the story from autoblog.com.
  • Lawsuit alleges Kraken violated Metropolitans trademark with Winter Classic jerseys
    • Click here to read the story from seattletimes.com.
  • Nick Saban: College football heading toward ‘semi-pro direction’ with NIL, expanded CFP
    • Click here to read the story from on3.com.
  • Disney Nears Advertising Sellout in College Football Playoff 10th Year
    • Click here to read the story from sports.yahoo.com.
  • Just in Time for College Bowl Games, Top Tier Authentics Launches Limited Edition College Football Memorabilia, Available Exclusively in Amazon Stores
    • Click here to read the story from finance.yahoo.com.

FOR THE WEEK OF DECEMBER 11TH, 2023

Notable Campaigns:

  • The NBA has ‘hideous’ new courts. People are tuning in to watch
    • Click here for the article and questions for class discussion
  • We watched — and shopped — Amazon’s first Black Friday NFL broadcast
    • Click here for the article and questions for class discussion
  • Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet
    • Click here for the article and questions for class discussion
  • How Jaguars’ ‘Duuuval’ rally chant captured Jacksonville
    • Click here for the article and questions for class discussion
  • Jon Rahm planning to bolt PGA Tour for LIV Golf in potential $600 million coup
    • Click here for the article and questions for class discussion

More News:

  • The NBA is dunking on all the haters of its In-Season Tournament
    • Click here to read the story from fastcompany.com.
  • A night with TNT’s Inside the NBA production team… Custom-made chairs, Shaq’s US$100 jump shot and 2am finishes
    • Click here to read the story from sportspromedia.com.
  • Myrtle Beach Pelicans announce sponsorship of upcoming Myrtle Beach Bowl
    • Click here to read the story from wpde.com.
  • The 10 Most Expensive Movies Ever Made
    • Click here to read the story from collider.com.
  • Netflix shows interest in NBA media rights for In-Season Tournament
    • Click here to read the story from axios.com.

FOR THE WEEK OF DECEMBER 4TH, 2023

Notable Campaigns:

  • Bush’s® Beans Introduces Peyton Canning, a Limited-Edition Talking Can Opener for Bean-spiration
    • Click here for the article and questions for class discussion
  • Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
    • Click here for the article and questions for class discussion
  • For MLB, Las Vegas And Oakland, The A’s Name And Brand Should Stay Put
    • Click here for the article and questions for class discussion
  • Darius Garland signs with New Balance: Sneaker brand bolsters impressive roster with Cavaliers All-Star
    • Click here for the article and questions for class discussion
  • Women sports fans are just as engaged—if not more—than men who are sports fans
    • Click here for the article and questions for class discussion

More News:

  • NBA, Nike Launch New ‘Air Time’ Alternate Game Telecast on NBA App
    • Click here to read the story from sportsvideo.org.
  • Pop-Tarts® Will Unwrap the First-Ever Edible Mascot at the 2023 Pop-Tarts Bowl
    • Click here to read the story from prnewswire.com.
  • Red Bull’s F1 dominance is translating to higher energy drink sales, team’s principal says
    • Click here to read the story from cnbc.com.
  • Tiger Woods’ TGL golf league to postpone inaugural season until early 2025
    • Click here to read the story from pgatour.com.
  • NextName Collaborates with Tru Western Fragrances for a Powerful Marketing Campaign Featuring University of Illinois Volleyball Players
    • Click here to read the story from prnewswire.com.

FOR THE WEEK OF NOVEMBER 27, 2023

Notable Campaigns:

  • Ticketmaster and the Orlando Magic Transform the Season Ticket Experience
    • Click here for the article and questions for class discussion
  • Chipotle Renamed a Kansas City Location to Reference Travis Kelce’s Old Tweets
    • Click here for the article and questions for class discussion
  • Formula 1 grew too fast. Now its new fans are tuning out.
    • Click here for the article and questions for class discussion
  • Why Lululemon And Other Apparel Brands Entering Tennis Shifts The Sponsorship Landscape
    • Click here for the article and questions for class discussion
  • How Top Rank Boxing is fighting to rebrand the sport for the masses
    • Click here for the article and questions for class discussion

More News:

  • Fans still waiting for a virtual reality view of the Buffalo Bills’ new stadium
    • Click here to read the story from buffalonews.com.
  • Megan Thee Stallion stars in NBC Olympics promo for 2024 Paris Games
    • Click here to read the story from nbcsports.com.
  • NCAA faces new lawsuit over athletes’ drive for compensation
    • Click here to read the story from reuters.com.
  • Panini America signs Nebraska Volleyball Star Lexi Rodriguez to partnership
    • Click here to read the story from ksnblocal4.com.
  • Tennessee Titans, Nissan Announce Naming Rights Partnership in New Stadium
    • Click here to read the story from tennesseetitans.com.

FOR THE WEEK OF NOVEMBER 20, 2023

Notable Campaigns:

  • Formula One is bringing thousands of racing fans to Las Vegas this weekend. Not everyone is thrilled about it
    • Click here for the article and questions for class discussion
  • Warner Bros. Announces New ‘Wonka’ Merch
    • Click here for the article and questions for class discussion
  • Amazon’s Black Friday NFL Game Plan Includes Special Deals, Product Drops
    • Click here for the article and questions for class discussion
  • The business of Dolly Parton
    • Click here for the article and questions for class discussion
  • Could the Oakland A’s find a temporary home in Utah?
    • Click here for the article and questions for class discussion

More News:

  • Mariah Carey Unveils Official Barbie Doll Inspired by Her Love of the Holidays
    • Click here to read the story from hollywoodreporter.com.
  • Top 20 Most Valuable Esports Companies
    • Click here to read the story from finance.yahoo.com.
  • As F1 weekend approaches, Las Vegas hotel prices fall
    • Click here to read the story from 8newsnow.com.
  • Wisconsin state Senate approves downsized Milwaukee Brewers stadium repair bill
    • Click here to read the story from ap.com.
  • Vegas Sphere Following Strict Trackside Rules for F1 Grand Prix
    • Click here to read the story from sports.yahoo.com.

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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