Competitive Edge - Sports & Entertainment Marketing News

NHL Eyes 5 Nights of an Empty Ratings Net as NBA Takes Breather


With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports media landscape for the next five nights.

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Discussion Questions:

  1. What are ratings?
  2. Why are ratings important to the NHL?
  3. Why are they important to TNT?
  4. Why are they important to advertisers?
  5. According to this story, what are three examples of brands spending a lot on advertising during the Stanley Cup playoff game broadcasts?
  6. Why might those brands want to advertise during NHL broadcasts?
  7. According to information from this news story, what type of viewership has the NHL seen for this year’s NHL Stanley Cup playoffs?
  8. What is competition for the entertainment dollar?
  9. Why might the absence of NBA Playoff games for five straight days provide an opportunity for the NHL?
  10. Without NBA games, what other sports on television will provide competition for the NHL?
  11. Do you think non-live sports programming also represents competition to the NHL? Why or why not?
  12. What is a RSN?
  13. According to this story, RSNs pose the biggest threat to nationally televised sporting events this time of year. What does that mean?
  14. How might that impact the NHL and its broadcast partners during the playoffs?
  15. What factors might influence ratings?
  16. Do you think the NHL is benefiting from the presence of a New York team in this year’s playoffs? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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