ESPN recently featured a video short called “How the Savannah Bananas have become the greatest show in baseball” on SportsCenter. The clip explores how the Savannah Bananas minor league baseball team made going to a baseball game an experience, becoming the “greatest show in baseball.” Click here to watch the Read more…
Facebook is getting into fantasy sports and other types of fantasy games. The company this morning announced the launch of Facebook Fantasy Games in the U.S. and Canada on the Facebook app for iOS and Android. Some games are described as “simpler” versions of the traditional fantasy sports games already Read more…
Penn State football was stagnant in 2004, and so were the fans. Then the program’s branding expert said, ‘Everyone’s got a white T-shirt.” Click here to read the story at si.com. Discussion Questions: What is fan experience? Why is fan experience important at sporting events? What factors might influence fan Read more…
You might be a little tired of hearing about Cristiano Ronaldo, given the breathless media coverage around the soccer icon’s return to Manchester United a week ago. But he added to the headlines Wednesday by setting the record for goals scored in international games—notching No. 110 and No. 111 for Read more…
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports Read more…
The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year. As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates. Click here to read Read more…
Following the success of the NHL’s Winter Classic and MLB’s Field of Dreams game, the NBA is looking to get in on hosting games at non-traditional venues. According to NBA Executive Vice President Evan Wasch on The Crossover podcast, the Association continues to explore the feasibility of outdoor games or even setting up a Read more…
As of this posting, Marvel and Disney’s Shang-Chi and the Legend of the Ten Rings (review) has logged a $71 million Fri-Sun/$83.5 million Fri-Mon holiday debut. That’s obviously the biggest Labor Day weekend launch ever. Click here to read the story at forbes.com. Discussion Questions: What is publicity? How does Read more…
Comcast-owned NBCUniversal has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million, and has nearly sold out advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday. Click here to read the story at reuters.com. Discussion Questions: According to this story, are Read more…
Clutter or good business? It’s a question being bandied around the (virtual) sports business water cooler these days, with recent and upcoming changes to the sports sponsorship landscape. We are about to find out the answer. Click here to read the story at teammarketing.com. Discussion Questions: What is clutter as Read more…