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2.1 – Industry Segments

2.1 - Industry Segments

How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race

Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. Click Read more…

By Chris Lindauer, 2 years10/29/2023 ago
10.1 - Fan Experience

How the League of Legends World Championship became esports’ biggest spectacle

Quick: What’s the fastest growing sport in the world? Basketball? Nope. Soccer? Nah. Pickleball? Not even that. It’s esports. That’s right, according to data specialist Statista, an estimated 270 million viewers watched competitive gamers battle it out last year, and that number is expected to jump to 323 million by Read more…

By Chris Lindauer, 2 years10/20/2023 ago
1.2 - Functions of Marketing

Pokémon Sleep, which you play by sleeping, is out this year

The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
2.1 - Industry Segments

VIDEO: A Look Inside America’s Obsession with Sneakers

TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe. Read more…

By Chris Lindauer, 3 years12/05/2021 ago
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