Competitive Edge - Sports & Entertainment Marketing News

How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race


Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market.

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Discussion Questions:

  1. What is Formula One?
  2. Why would Las Vegas be interested in hosting a Formula One race?
  3. Why would Formula One want to bring its events to the United States?
  4. What is the difference between event marketing and event management?
  5. How might this story provide an example of event marketing?
  6. What is advertising?
  7. What are the different advertising channels?
  8. What advertising channels are being used to promote the Las Vegas Grand Prix, according to information in this news story?
  9. How might the U.S. play an important role in Formula One’s growth strategy?
  10. What challenges might event organizers face from an event management perspective as they prepare for the Las Vegas Grand Prix?
  11. What is economic impact?
  12. How might the Las Vegas economy be impacted by this event?
  13. What is social media marketing?
  14. According to this story, how is the Las Vegas Grand Prix using social media to promote the event?
  15. Why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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