Competitive Edge - Sports & Entertainment Marketing News

Pokémon Sleep, which you play by sleeping, is out this year


The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep

Click here to read the story at

Discussion Questions:

  1. What is the sports and entertainment product?
  2. What do you think goes into the development of a product?
  3. How might this story represent the concept of product development?
  4. What is a product launch?
  5. Why is a product launch important to sales?
  6. Why is marketing important to a product launch?
  7. What is Pokemon Sleep?
  8. The game does not yet have a release date, but when do you think Pokemon Sleep might launch?
  9. What new device was revealed alongside the launch of the game?
  10. What is differentiation?
  11. How might the Pokemon Company’s differentiation strategy be different with this game than more traditional mobile games?
  12. What is a target market?
  13. Who might the Pokemon Company be targeting with this game?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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