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2.3 – The SEM Product

2.1 - Sports & Entertainment Industry

England’s crypto club takes plunge into the unknown

So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title. Nothing especially new there, right? Click here to read the story at apnews.com. Discussion Questions: What is fandom? How do you think the concept of fandom might influence a group Read more…

By Chris Lindauer, 3 years05/22/2022 ago
2.3 - The SEM Product

StatusPro unveils NFL Pro Era as licensed VR game

StatusPro announced that its NFL Pro Era will debut this fall on virtual reality headsets as the first officially licensed NFL VR title. Miami-based StatusPro is a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences. Click here to read the story at venturebeat.com. Read more…

By Chris Lindauer, 3 years04/24/2022 ago
2.2 - Fandom

USFL begins first season: 5 new innovations you have to see

The United States Football League’s first season is kicking off and fans can expect some new innovative technologies to enhance the experience of watching the game on television. Click here to read the story at foxnews.com. Discussion Questions: What is a product? Is the USFL a product? What is innovation? Why Read more…

By Chris Lindauer, 3 years04/16/2022 ago
2.3 - The SEM Product

The 10 most innovative companies in sports in 2022

Technology continues to revolutionize sports, whether experienced on the field or viewed from the couch, and innovations from these 10 companies are altering playing fields from little leagues to the majors. Fanatics entered the trading card business with a deal that for the first time offers a piece of the Read more…

By Chris Lindauer, 3 years03/18/2022 ago
2.1 - Industry Pioneers

How WWE has established itself as a sports technology pioneer

For decades, the world’s biggest professional wrestling organization had sold its premium live events like Wrestlemania and SummerSlam on a pay-per-view (PPV) basis via cable and satellite television providers. Click here to read the story at sportspromedia.com. Discussion Questions: What is an industry pioneer? What is technology? According to this Read more…

By Chris Lindauer, 3 years03/18/2022 ago
2.3 - The SEM Product

76ers raising season ticket prices for 2022-2023 as team takes ‘center stage’ in Philadelphia

The Philadelphia 76ers are raising season ticket prices next season, but the exact impact on fans’ wallets will depend on where they sit. Click here to read the story at bizjournals.com. Discussion Questions: Why are ticket sales important to a pro sports franchise like the 76ers? Why do you think Read more…

By Chris Lindauer, 3 years03/05/2022 ago
11.4 - Cause Marketing

Kia’s Super Bowl LVI star has been turned Into an NFT for charity

After making its debut in Kia’s 2022 Super Bowl advertisement, Robo Dog is on the move, all in the name of charity. Kia America announced this week its first NFT series, which is based on the robot puppy. Click here to read the story at newsweek.com. Discussion Questions: What is digital marketing? Read more…

By Chris Lindauer, 3 years02/20/2022 ago
11.3 - Social Issues in SEM

Racing Reimagined: Inside the Future of NASCAR

The high-pitched echo of 550-horsepower V8 engines bounces off the glass of the suites at Charlotte Motor Speedway. Thousands of empty grandstand seats line the front stretch as high-performance race cars, many nondescript except for the numbers on their sides, dive in and out of the turns and accelerate down the Read more…

By Chris Lindauer, 3 years01/28/2022 ago
11.1 - Publicity

As lockout drags on, poll indicates MLB could be charting path to irrelevance

It’s been said that apathy is worse than anger. If that’s true, MLB could be in trouble. We’re more than a month into the MLB lockout, with negotiations basically non-existent, spring training reporting dates creeping closer, and lots of sports fans greeting it all with a full-throated … meh. Click Read more…

By Chris Lindauer, 3 years01/09/2022 ago
2.3 - The SEM Product

Amazon Invests in Trading-Card Platform Dibbs as Collectibles Boom

Amazon.com Inc. is investing in sports-card marketplace Dibbs, entering a booming collectibles industry as interest rises in alternative assets. Click here to read the story at bloomberg.com. Discussion Questions: What are collectibles? What do collectibles have to do with the business of sports and entertainment? Why do you think trading cards have Read more…

By Chris Lindauer, 4 years12/05/2021 ago

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