Competitive Edge - Sports & Entertainment Marketing News

Racing Reimagined: Inside the Future of NASCAR


The high-pitched echo of 550-horsepower V8 engines bounces off the glass of the suites at Charlotte Motor Speedway. Thousands of empty grandstand seats line the front stretch as high-performance race cars, many nondescript except for the numbers on their sides, dive in and out of the turns and accelerate down the backstretch on an unusually warm late-November day.

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Discussion Questions:

  1. What is a product?
  2. Why is it important to NASCAR to provide fans with a quality product?
  3. Based on information from this story, how has NASCAR (and then entire sport) changed in recent years?
  4. What are social issues in sports?
  5. Why is it important to sports leagues like NASCAR to address social issues?
  6. How have social issues impacted NASCAR in recent years?
  7. How can NASCAR address these issues in a way that improves the product and attracts new fans to the sport?
  8. Based on information from this story, what might the future look like for NASCAR?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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