Competitive Edge - Sports & Entertainment Marketing News

The 10 most innovative companies in sports in 2022


Technology continues to revolutionize sports, whether experienced on the field or viewed from the couch, and innovations from these 10 companies are altering playing fields from little leagues to the majors. Fanatics entered the trading card business with a deal that for the first time offers a piece of the action to the leagues and to players’ unions. 

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Discussion Questions:

  1. What is a product?
  2. What is innovation?
  3. Why is innovation important to the sport and entertainment product?
  4. What technology described in this news story do you think is the most innovative?
  5. Why?
  6. Based on information from this story, how has technology and innovation impacted the sports industry?
  7. How might some of the innovations described in this story become industry trends?
  8. What is entreprenuership?
  9. How might there be opportunities in sports and entertainment for someone interested in entrpreneurship?
  10. How might those opportunities represent a career path?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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