Competitive Edge - Sports & Entertainment Marketing News

As lockout drags on, poll indicates MLB could be charting path to irrelevance


It’s been said that apathy is worse than anger. If that’s true, MLB could be in trouble.

We’re more than a month into the MLB lockout, with negotiations basically non-existent, spring training reporting dates creeping closer, and lots of sports fans greeting it all with a full-throated … meh.

Click here to read the story at

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to MLB teams?
  3. What is an expense?
  4. What do you think is the biggest expense incurred by professional sports teams?
  5. What is a lockout?
  6. Why is there currently a lockout in MLB?
  7. What do you think might need to happen for the lockout to end?
  8. What is publicity?
  9. How might the publicity from a lockout impact things like TV ratings, ticket sales and sponsorship?
  10. Based on information from this story, what should MLB be most concerned about?
  11. What might MLB be able to do to attract more fans once play resumes? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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