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5.3 – SWOT Analysis

11.3 - Social Issues in SEM

WNBA Unveils New 25th Season Logo, Uniforms, Basketball in Continued Social Justice Push

After a landmark WNBA season, the league is telling the nation to pay attention. To celebrate the upcoming 25th season, the professional women’s basketball league unveiled a series of new initiatives as well as a new logo, basketball and uniforms as part of its “Count It” campaign. The plan includes an Read more…

By Chris Lindauer, 4 years03/21/2021 ago
1.5 - Market Segmentation

Overtime launching new high school basketball league for NBA hopefuls

Set to launch in September, Overtime Elite (OTE) will allow participants to dispense with playing at the high school and collegiate levels before becoming eligible for the National Basketball Association (NBA). The competition will initially consist of 30 players from across the world and be based in a single location, Read more…

By Chris Lindauer, 4 years03/07/2021 ago
3.2 - Entertainment Biz Fundamentals

The High Cost of Chasing Netflix for NBCU and WarnerMedia

After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…

By Chris Lindauer, 4 years02/07/2021 ago

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