The XFL hired a series of former NFL and XFL executives Monday in anticipation of its 2023 return to the field, including former Buffalo Bills CEO Russ Brandon as the league’s new president. Click here to read the story at espn.com. Discussion Questions: What is a SWOT analysis? How might a SWOT
One fan received tickets for Father’s Day, and one came to see Lewis Hamilton race. Another made the 1,000-mile trip from Georgia to fulfill a lifetime dream. They all joined an estimated 140,000 at Circuit of the Americas for Sunday’s U.S. Grand Prix, contributing to a sellout crowd that reflected
Superstar gymnast Simone Biles announced in April that she was cutting ties with Nike to sign a partnership with Athleta, saying she valued the women’s activewear brand for seeing her as a person, not just an athlete. Two years earlier, Athleta wooed sprinting champion Allyson Felix, who announced she was
As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and
Formula 1 finally landed a new racing venue in the United States after roughly five years of effort from its owner Liberty Media. Formula 1 will race the next decade in the Miami market after securing a venue and landing financial backers. And with the move, parent company Liberty Media’s U.S.
As Emerson, Lake & Palmer sang: “Welcome back my friends to the show that never ends. “We’re so glad you could attend. Come inside. Come inside.” Click here to read the story at nysportsjournalism.squarespace.com. Discussion Questions: What is branding? Why would MLB want to develop a tagline for this season?
Major League Baseball has taken its lumps the past decade. An audience too old, a game too slow and a dearth of marketable stars have it doomed, shout the naysayers. Not to mention the crumbling regional sports network model and potential labor strife, which have added more fuel to the
“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running
After a landmark WNBA season, the league is telling the nation to pay attention. To celebrate the upcoming 25th season, the professional women’s basketball league unveiled a series of new initiatives as well as a new logo, basketball and uniforms as part of its “Count It” campaign. The plan includes an
Set to launch in September, Overtime Elite (OTE) will allow participants to dispense with playing at the high school and collegiate levels before becoming eligible for the National Basketball Association (NBA). The competition will initially consist of 30 players from across the world and be based in a single location,