Competitive Edge - Sports & Entertainment Marketing News

WNBA Unveils New 25th Season Logo, Uniforms, Basketball in Continued Social Justice Push


After a landmark WNBA season, the league is telling the nation to pay attention. To celebrate the upcoming 25th season, the professional women’s basketball league unveiled a series of new initiatives as well as a new logo, basketball and uniforms as part of its “Count It” campaign.

The plan includes an inaugural in-season Commissioner’s Cup, a countdown of the 25 greatest moments in league history and a new advisory council with some of the biggest names in the game.

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Discussion Questions:

  1. What is a brand?
  2. What is branding?
  3. Why would the league introduce a new logo?
  4. What is the name of this campaign? How might that represent the concept of branding?
  5. What message do you think the WNBA is trying to communicate to fans through this campaign?
  6. What is leadership?
  7. What is an advisory council?
  8. How might the introduction of a new advisory council help the league and its leadership to build strategies that will help the league to continue to grow?
  9. What is a situation analysis?
  10. How might a situation analysis help the league to establish growth strategies?
  11. How is the WNBA using its platform to advance social justice initiatives?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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