Competitive Edge
Category: Lesson 5.3 – SWOT Analysis

How Brands are Using Twitch for Sports Marketing

As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and

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New Balance Humbly Pitches ‘the Best Running Shoes on Earth’

“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running

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The High Cost of Chasing Netflix for NBCU and WarnerMedia

After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to

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