Competitive Edge
Category: Lesson 6.3 – Licensing

The sounds of Super Bowl ads, analyzed

From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important

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Amazon Invests in Trading-Card Platform Dibbs as Collectibles Boom

Amazon.com Inc. is investing in sports-card marketplace Dibbs, entering a booming collectibles industry as interest rises in alternative assets. Click here to read the story at bloomberg.com. Discussion Questions: What are collectibles? What do collectibles have to do with the business of sports and entertainment? Why do you think trading cards have

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