Competitive Edge
Category: Lesson 6.3 – Licensing

Fanatics scores LA28 and Team USA merchandising deal

Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations. Click here to read the story at sportspromedia.com. Discussion Questions: What is licensing? Why is licensing important to Fanatics? Why is licensing important to Team

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NFL Joins NBA Top Shot Maker to Test Digital Collectibles Demand

NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and

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EA loses $20 billion video game franchise over licensing spat

FIFA, one of the most popular video game franchises, will be renamed EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing agreement with the world soccer governing body of the same name. Click here to read the story at fortune.com. Discussion Questions: What is licensing?

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StatusPro unveils NFL Pro Era as licensed VR game

StatusPro announced that its NFL Pro Era will debut this fall on virtual reality headsets as the first officially licensed NFL VR title. Miami-based StatusPro is a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences. Click here to read the story at venturebeat.com.

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The sounds of Super Bowl ads, analyzed

From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important

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